27 January 2012

30 Clever Logos With Hidden Messages

If you are a designer or just an average Joe, you’ve seen hundreds of logos in your lifetime. Being bombarded with advertising, we naturally learn to ignore it. Some companies slack and use Microsoft Word to create their logo. Innovative companies on the other hand, put thought in their logo design. Have you ever stopped to appreciate the hidden details in a logo?  Today we have collected many famous logos that contain hidden messages. Some might be well known, but we hope you will learn about new ones as well!

1. FedEx You probably already know this one, but for those who do not: Look between the “E” and the “x”. In the white space there is an arrow that subliminally represents speed and precision. Now that we mentioned it, you will probably see the arrow all the time!

2. Baskin Robbins Baskin Robbins has 31 flavors! The pink in the BR acts as the 31 and as the BR in the logo.

3. LG Life is good, especially when playing Pac-Man!

4. Amazon.com The yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. While providing great serve, they want you to know that their store has everything from a to z. Simple yet effective right?

See all the logos here!

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